The Equara Story

Based in Jersey, but with its roots in Africa, the Equara Group is proud of its heritage and committed to giving back to the Continent from where it all began.

PRU RIVER, GHANA


Promasidor is born

Founded in Zaire, Promasidor quickly became established as a leading provider of quality and affordable milk powder products across Africa. Over the subsequent years, that business has developed into a well diversified Consumer Goods organisation, operating in over 30 countries, with many household names in its brand portfolio.

1979


Clasado is founded

Clasado was established by the same founding member of Promasidor. Clasado’s mission is to improve Global Healthcare through the modulation of the gut microbiome and it continues to be an innovator in the field of prebiotics.

2004


Tana Africa Capital acquires stake in Promasidor

Tana Africa Capital, a joint venture between the Oppenheimer Family and Temasek Holdings, acquires a 25% in Promasidor.

2011


Good Governance Africa is created

A charitable foundation, Good Governance Africa was established with the aim of promoting Positive Change through improved governance performance across the African Continent.

2014


Ajinomoto becomes involved

Ajinomoto Co., Inc. acquired a 33.33% stake in Promasidor. Ajinomoto, a global food and biotechnology corporation, works hand-in-hand with Promasidor as part of a strategic alliance to deliver more affordable and nutritious food products to the African consumer.

2016


Changes at Alfalfa

Alfalfa Investments enhanced its investment committee and made structural changes to its Capital Allocation framework.

2017


Enter the Equara Group

Equara Capital and the Equara Group were established. Today, the Equara Group brings together the 4 pillars of its past, present and future: Consumer Goods, Global Healthcare, Capital Allocation, and Positive Change.

2021

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